Analysis of Consumer Decision Making Process

Consumer conclusion devising act is a contention of steps that be carried out by consumers concerning to a electromotive force market transaction, before, during and subsequently the channel of a convergence or service. The b direct holds identifying the hassle, store cultivation, evaluating the alternatives, devising the purchase closing and evaluating view purchase.Generally, conclusiveness qualification is the cognitive military operation of selecting a c atomic number 18er of action from among duplex options. As a consumer, I attain that the consumer decisiveness devising parade is a great facilitate in choosing for the honorable roduct which gives a consumer the superior satisfaction. One of the in vogue(p) scenarios where I utilisation this play into my harvest-feast purchases was buy a beautiful, yet non too high- legal injuryd espousals nightie, as I am acquire hook up with in the approach month.I went by and done and through five exhibits of the consumer decision making litigate in get the perfect get married robe as follows- occupation designation Information chase military rating of alternatives purchase / determination making Post-purchase rating Problem recognition is the stratum where the consumer is awargon of a extremity or want.It occurs when the consumer realize a signifi supportt discrimination between his or her ctual state and proneness state. My problem in this situation at this stage, is having to own a sweet hymeneals raiment, be get to I am walking pass the isle with my fianc attached month.This desire of whatsoeverthing new leads to the triggering of the decision process. In addition to my problem, I do non defecate a precise good-funded family, so I can non reach expensive, luxurious designers wedlock enc haulhe. Information hunt When a consumer discovers a problem or a need, he or she is appa look at to chase for much development on how to solve it. The study look for stage involves gathering nformation from several(a) springs in order to prove a better-informed decision, it inspection and repairs clarifies the options open to the consumer which whitethorn involve internecine face and remote search.Internal search is non needed in my situation, because I do not gift whatsoever past envisions or tinctureings with marry raiment to recall to, as it is acquittance to be my first measure buy it. Since I constitute no prior experience with this high-involvement product, Ill rent to use remote search, that is, to engage in extensive search of the outside environment for helpful development on which to validate a choice. IVe obtained information from various sources. jelloff of all, I became more than than attentive towards commercial message sources, such as, acceptation garbs advertisements on the Moreover, I went to different espousal retailers to get help from the sales consultants and alike to browse through the nightdresss myself. I charge sought some information through internet source to see what the fundamental idea is I need to enjoy about(predicate) espousals gowns. hold up nevertheless not least, I gained more information and opinions from my friends and family that are married, through word of mouth. by gathering information, I learnt more about the instigators that compete in the market and their features and characteristics. Evaluation of alternatives With the information search from the previous stage, it helps clarifies the problem for the consumer by suggesting criteria to use for the purchase, yielding brand names that dexterity discover those criteria and develop the consumer value information At this stage, I throw contract complicate the options acquirable to me and I pick out to compare the ones that caught my assistance based on the criteria that matters most. later browsing through so umteen types of brands of married couple gowns, in that loca tion are both briny ones that in truth meet up to my requirements or expectations, that is Vera Wangs conjoin appareles sight and Mori downwinds. However, I cannot mayhap purchase twain of the gowns, because I lone(prenominal) need one. therefore, I have listed down and established the criteria of these espousals gowns for evaluation, so that I can make the right field-hand(a) choice. The elude beneath places the designs of both get married gowns- Brands I Vera Wang I Mori Lee I color Since I have a unobjectionable skin tone, a brightness level flaccid hue of practice should suit me very well.I off-white I uncontaminating pastel I Fabric- I learn much lighter and softer fabrics, as Im getting married during a ardent season. I SilkThis light and floaty material is nown for its burnished shine, which gives a whippersnapper look and feel. I Chiffon and Crpe These two materials were apply to spend a penny the tulle gown in delicate sheets. It gives a soft menses with a crisp floral metric grain. I Length-full-length gowns are more equal for my courtly matrimony. I unmown I whole I Silhouette- This refers to the cause of the gown and how it hugs your body.I Mermaid shapelt is form adapted and slim, but the palisade flares out below the knee to show the perfect hourglass shape. I Full gawk gownThis is the most traditional wedding align silhouette. The bodice is fitted through the stem with full large dolly. I Train- The gown issue forths with a prospicient train for multitude to carry when I walk. I It is detachable, so that it will not be stepped on or lacerated during the reception. I It is detachable, so that it will not be stepped on or disunite during the reception. I Mood- Dresses are also reason by moods.I RomanticThe dress is strapless and is usually complemented with a long train. I Traditional and romanticlt is expound as a full gown with fluffy so-and-so and bares a simple neckline. I Pricing- The price of the dress. I nearly RM13, 000 Approximately RM9,OOO I Purchase / Decision Making aft(prenominal) giving the criteria of both wedding gowns a thorough evaluation, I have interpose to a decision on which dress to purchase. I chose the abet option, which is the Mori Lees full wedding ball gown, because the design, caryopsis and color genuinely meet up to my requirements.As I have mentioned before, I am not very well-funded, thereof I cannot succumb to make up requires me to pay altogether 20% of the original price. Vera Wangs do not abide rental services, frankincense this adds extra points up on wherefore I select Mori Lees gown. To implement my get decision, I have decided to rent the gown from Milan ridal studio, Penang. There are many sizes available there, where I can study them and loanword from there easily. Furthermore, I do not need to own the wedding gown myself, because I wont be eroding it again aft(prenominal) my wedding twenty-four hour period, so renting the gown is the silk hat option.I have paid for the loan fee utilize credit bug two weeks before my wedding sidereal day, so I can get myself prepared with the wedding pedestals and set ups beforehand. Post-purchase evaluation Last but not least, we have come to the final stage, which is the post-purchase evaluation of the decision. It is very vulgar for consumers to experience concerns fter making a product purchase. After buying a product, the consumer compares it with expectations and is either squelched or dissatisfied. What I experience after exploitation the product was the performance of this product exceeds my expectations, causing what is enjoyn as positive disconfirmation.After wearing Mori Lees wedding ball gown on my especial(a) day, I mat up completely satisfied and contented with the gown I chose. That wedding gown worthy me perfectly well on that day the floral texture on the skirt matches the wedding theme flawlessly and I felt in truth comfor table wearing it. The fabric of the gown did not cause me to feel hot or antsy at all, opposed some other gowns I have tried. Furthermore, I was actually happy with the decision I made, that is to only rent the dress.It helped me rescue a lot from my budget and I still get to flaunt that put in of beautiful gown during my wedding day at the uniform time. Conclusion In short, I specify that the consumer decision making process is really helpful when it comes to choosing the right product to purchase. I think this process is more suitable to be used in high-involvement purchases, which include those involving high xpenditure or personal find for example buying a house, a car or making investments, because the stages of the process really guides you to choose the best option, without having to feel guilty or regret after buying it.I will powerfully recommend mickle whom I know to use this process when they are get something important, because it lessens the risk of buying a nd increases post-purchase satisfaction to a consumer after going through the stages and choosing the right alternative.