Beach Bum Gym Thesis Example | Topics and Well Written Essays - 5500 words

coast stooge lycee - Thesis ExampleIt impart put forward exclusive service to the guests by expert trainers. Furthermore, the cost of the services pull up stakes also be enchanting for customers. land Bum Gym exit simply target the young and adult customer segment within the age group between 16 to 34 years. It is expected that the gym will gain significant profit and sales in due course of its trading operations. The management team of the business concern will consist of manager, instructors, security personnel and receptionists who will help to run and to manage the club operations effectively. It is expected that in order to open the business almost US$ 635,00 will be postulate as startup fund. The major competitive advantages of the gym will be its locational advantages, inexpensive membership fees and attractive workout atmosphere. Industry and Proposed Company Gym i.e. fitness and health industry is one of the fastest emergence industries in the United States. I n recent years, this industry has displayed considerable progress in terms of tax and memberships. According to the data of International Heath, Racquet & Sportsclub Association the revenue of gym clubs in the US had change magnitude by 5% to US$ 21.4 billion in the year 2011 than the previous year. The number of membership has also augmented by 2.4% to 51.4 million than 2010 (South University, 2011). As stated by IBIS World, the demand for gym, fitness and health clubs will increase on upcoming days and battalion are becoming more conscious with depend to maintaining healthy lifestyle and focusing more on staying fit (IBISWorld, 2012). Due to the obesity related influences in the US, fitness and weight loss has gained increased popularity. In the year 2009, the number of gym clubs was 26830 which had increased to 29960 in 2011 (South University, 2011). Considering the industry attractiveness, the business plan is proposed for developing a gym club named Beach Bum Gym. The club will be located on beach area of Hampton, US and will provide workout and gym facilities to the people. Although the industry is lucrative but it is highly cyclical and competitive business and thus, Beach Bum Gym has to compete with other health and fitness clubs in the Hampton area. Products and Services Beach Bum Gym will have different products and services for people. The products of the gym would be divided into three categories i.e. victuals products, fitness products, and gym accessories. The following table will describe the products that will be offered by the Beach Bum Gym for customers Nutrition Products Body Fitness Products Gym Accessories Energy Drinks Treadmills Headphones Supplements Dumbbells Music Health Drinks egg-shaped Clothing General Nutrition Stationary Bikes Fitness DVD Sport Drinks Rowing Machines Protein Weight Benches Barbells stemma (Gymlink Australia, 2011) Apart from several products, Beach Bum Gym will also provide numerous services to the custome rs. The services that will be provided by the Beach Bum Gym would be fitness classes, unmarried training and group workouts. Beach Bum Gym will provide different membership options for people on the basis of time and purchasing