How changes in purchasing of video games influenced on UK students Coursework

How changes in purchasing of depiction games influenced on UK students - Coursework Example buccaneering affects most media related industries but the computer game industry is seemingly more affected incite an evaluation of measures employed by game makers to prevent plagiarization.A research survey conducted by meshworks Advertising Bureau (IAB) revealed that almost half of UK, population play television set games on an IP connected device (Davies, 2011). This implies that there be high numbers of people participating in video games hence increasing the market potential. However, despite this increased demand, profit margins in the computer games industry are relatively low. The research by Davies reveals that there is little advertising on video games by the producers. potent advertising makes sense of the set price of a product thereby prompting people to steal without paying much consideration to the price. According to Park and Lee, gamers are bound to purchase items the y find to be valuable (2011). This implies that creation of value through advertising may increase chances of purchasing video games instead than depending on free downloads. Additionally, game publishers and developers are seemingly adamant to pursue legal frameworks to curb piracy. This is in comparison to other media related industries such as recording and movie industries (Holm). This reduced indulgence in legal frameworks may contribute to increased engagement in piracy activities. According to Liang and Phau, moral imagination and self-efficacy have little impact on engagement in piracy activities. Furthermore, Liang and Phau argue that campaigns creating awareness of the implications of piracy may reduce piracy rates (2012). However, it is also important to pay attention to the set prices for video games to reduce free download preference. According to Cox, this may be done by targeting the purchasing big businessman parity to ensure that the price range is balanced acros s the globe